Perú Cola
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Perú Cola is a
Peru , image_flag = Flag of Peru.svg , image_coat = Escudo nacional del Perú.svg , other_symbol = Great Seal of the State , other_symbol_type = Seal (emblem), National seal , national_motto = "Fi ...
vian range of
soft drink A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a su ...
s. Perú Cola is a brand of the
Embotelladora Don Jorge S.A.C. Embotelladora Don Jorge S.A.C. is a corporation involved in the manufacturing, distribution and marketing of nonalcoholic and alcoholic beverages based in Lima, Peru. Its headquarters are located in the San Miguel District, Lima. History In 1947 ...
company, a former bottler of Coca-Cola and later
Inca Kola Inca Kola (also known as "the Golden Kola" in international advertising) is a soft drink that was created in Peru in 1935 by British immigrant Joseph Robinson Lindley. The soda has a sweet, fruity flavor that somewhat resembles its main ingredien ...
products. Perú Cola was introduced in
Peru , image_flag = Flag of Peru.svg , image_coat = Escudo nacional del Perú.svg , other_symbol = Great Seal of the State , other_symbol_type = Seal (emblem), National seal , national_motto = "Fi ...
in 2002 after the take-over of Inca Kola by
the Coca-Cola Company The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, ...
. Perú Cola is sold in glass bottles of 500 ml and
PET A pet, or companion animal, is an animal kept primarily for a person's company or entertainment rather than as a working animal, livestock, or a laboratory animal. Popular pets are often considered to have attractive appearances, intelligence, ...
bottles of 500 ml, 1.5 liter, 2.2 liter and 3.3 liter.


Product promotions

In September 2010,
Embotelladora Don Jorge S.A.C. Embotelladora Don Jorge S.A.C. is a corporation involved in the manufacturing, distribution and marketing of nonalcoholic and alcoholic beverages based in Lima, Peru. Its headquarters are located in the San Miguel District, Lima. History In 1947 ...
announced its promotion of the popular
América Televisión América Televisión is a Peruvian television network, founded in 1958. The network is owned by Plural TV, which is a joint venture of the '' El Comercio'' and ''La República'' daily newspapers. It was the second television channel to be fou ...
show Al Fondo Hay Sitio on labels of Perú Cola and
Isaac Kola Isaac Kola is a Peruvian soft drink. It is a very popular brand of the Embotelladora Don Jorge S.A.C. company, a former bottler of Coca-Cola and later Inca Kola products. History Isaac Kola was introduced in Peru in 2002 as a rival product to ...
. The labels of Perú Cola featured
caricatures A caricature is a rendered image showing the features of its subject in a simplified or exaggerated way through sketching, pencil strokes, or other artistic drawings (compare to: cartoon). Caricatures can be either insulting or complimentary, a ...
of 14 different characters from the television series on the front of the 500 ml and 1.5 liter
PET A pet, or companion animal, is an animal kept primarily for a person's company or entertainment rather than as a working animal, livestock, or a laboratory animal. Popular pets are often considered to have attractive appearances, intelligence, ...
bottles. The larger sizes (2.2 liters and 3.3 liters) had groups of characters on the larger size labels. In addition to the labels, there were
prizes A prize is an award to be given to a person or a group of people (such as sporting teams and organizations) to recognize and reward their actions and achievements.
consisting of 50 different collectable
sticker A sticker is a type of label: a piece of printed paper, plastic, vinyl, or other material with temporary or permanent pressure sensitive adhesive on one side. It can be used for decoration or for functional purposes, depending on the situation. ...
s featuring 16 different characters from the show (with similar
caricatures A caricature is a rendered image showing the features of its subject in a simplified or exaggerated way through sketching, pencil strokes, or other artistic drawings (compare to: cartoon). Caricatures can be either insulting or complimentary, a ...
printed on the labels) available on the inside of the peel-off labels—one each on the 500 ml and 1.5 liter bottles. The 2.2 liter bottles came with two stickers, and the 3.3 liter bottles had three stickers. The promotion officially ended 15 November 2010, but the labels and stickers were available on store shelves after that time. In January 2011,
Embotelladora Don Jorge S.A.C. Embotelladora Don Jorge S.A.C. is a corporation involved in the manufacturing, distribution and marketing of nonalcoholic and alcoholic beverages based in Lima, Peru. Its headquarters are located in the San Miguel District, Lima. History In 1947 ...
introduced a second promotion for the television show Al Fondo Hay Sitio. It featured a second set of sticker-tattoos (decals, unlike the larger format square stickers from the first series) with new artwork with various caricatures of characters from the television series on 500 ml
PET A pet, or companion animal, is an animal kept primarily for a person's company or entertainment rather than as a working animal, livestock, or a laboratory animal. Popular pets are often considered to have attractive appearances, intelligence, ...
bottles of Perú Cola and Isaac Kola. This promotion did not include different collectable labels with different characters as in the first promotion. The label indicated that an album for the stickers could be ordered from a website for the promotion.


See also

*
Kola Real Kola Real ("Royal Cola" or "Real Cola") is one of the most popular brands of Ajegroup,Crush Naranja — a direct competitive brand. * Concordia — a direct competitive brand. *
Isaac Kola Isaac Kola is a Peruvian soft drink. It is a very popular brand of the Embotelladora Don Jorge S.A.C. company, a former bottler of Coca-Cola and later Inca Kola products. History Isaac Kola was introduced in Peru in 2002 as a rival product to ...
— sister product marketed alongside Perú Cola.


References


External links

*
Official website of Don Jorge S.A.C.
{{DEFAULTSORT:Peru Cola Cola brands Peruvian drinks Don Jorge brands